Part 1: Surveying Recent Clients
One way to start the review process, especially with recent clients, is to use a survey. You’ll need to put together a straightforward survey, asking themwhat you want to know, and explain to themwhy you want their input and how it will help you serve others in the future. Chapter 1: Should You Send a Survey? After clients close on a home, they are likely at their happiest. And, if you helped them buy or sell that home, you are part of that happy experience. That’s why we suggest you make the most of your clients’ good feelings and ask them to give you feedback right after their closings. There are a few things you can ask your past clients to gauge their level of satisfaction, in the event you aren’t sure whether they’re over the moon with you as an agent. Some clients aren’t quick to share or display their emotions, so you might need to ask a few simple questions to see whether they are a good candidate to ask for feedback. Here are a few of the questions you might want to ask to determine how clients are feeling about their transactions: ● How are you feeling about selling/buying your home? If you ask this question and they respond with an emotion other than joy — for example, they say they’re feeling sad or nostalgic — that doesn’t necessarily mean they will not have great things to say about you. As a perceptive agent, you need to evaluate whether their reply to this question is based on their personal lives and family, or the transaction itself. ● What has been the best part of this experience? They might just reply “getting it over with” if they had a hard time selling; buyers are more likely to be chipper. Again, evaluate whether a seller will credit you with getting through the process efficiently or blame you for any bumps in the road. ● What are your plans now?
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