buyer who wasn’t concerned that the house was on an unpaved road, 15 minute drive to the main part of the city. Though the home was over 16 years old, the interior was updated with additional brand new construction in 2020 with a 4-season solarium extension off the back of the house. It had fresh, earth- tone finishings and colors including the wall to wall windows with an exit to the wooden ground level deck and landscaped exterior stone patio area for a panoramic view of the private lot leading to a small private lake. The mature trees and established yard gave the home a private and welcoming appeal. The buyer had also looked at a previous property within miles of Lyse's that had similar features, as well as access to a small lake and patio. This home was comparable in interior and exterior, but it was on a busier street with closer proximity to other homes. What 20% of the home caught the buyer’s eye and prompted him to choose Lyse's home? The buyer loved the secluded country feel of the home. The 40000 sq. ft. land property was surrounded by a forest, with a grand private landscape.
LOCATION MATTERS
A buyer paid extra for a townhouse because of its location in the complex with a golf course overlooking woods instead of the parking area. Another seller took advantage of the fact that most of the surrounding homes didn’t have yards; only a few shared a half-acre grassy area. An owner whose townhouse bordered this yard area sold his home for a higher price than other townhouses in the complex because his had a characteristic shared by fewer than 10% of others — in fact, he had the only available listing offering that feature. He pointed to that feature in marketing the townhouse. With this attractive point of difference, the house sold for a higher price.
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