CHAPTER 8 How to Market Your Home our Home
The purpose of this book is to provide insight and guidance on how to sell a home quickly and for more money. Previous chapters concerned real estate sales terminology and concepts, with a heavy emphasis on the dos-and-don’ts of getting a home listing ready for the most effective presentation, and thus price. The goal of upcoming chapters is to help in understanding what determines the price and market value of a home — specifically, your home. Despite the term “buyer’s market,” understand that it’s always a “seller’s market,” too. Homes are necessary, and homeownership is cherished. Canada has had a fairly strong economy and market since the 2008 recession ended, and has experienced a more-or- less balanced real estate market with the exception of the last few years. Specifically during the recent pandemic years 2020 to 2022 and the current post pandemic 2023 market, where the Bank of Canada has continued to raise interest rates to cool the Real estate market and get inflation under control. The rates have reached historic all time high with rates that have not been seen in last 20 years. We do not live in caves or nomadic tents. Real estate is a commodity that will remain so, regardless.
51
Powered by FlippingBook