with it, and don’t necessarily have the seller’s best interests in mind. 3. EMOTIONS GETTING IN THE WAY. Sellers and their agents underestimate the power of emotions and how the home-selling process, contrary to many other business transactions, is a highly emotional endeavor. With the stress and challenges that selling and buying heaped on everyone involved, remaining calm, cool, collected, rational, and positive can go a long way and make the difference in whether your home is sold. 4. NOT THINKING LIKE A BUYER AND NOT HAVING ENOUGH INFORMATION ABOUT THE POTENTIAL BUYER. Lawyers, marketers, salespeople, artists, writers, etc. all negotiate in different ways. It’s critical to know with whom you’re dealing, so you can adopt the best possible approach when talking about your home and negotiating a deal. Remember to think like a buyer and put yourself in their shoes. Try to consider their needs and wants, but most of all, try to speak their trading language . Failing to do so
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