might cost you the sale. On the other hand, successful communication might just land you the deal you’ve been waiting for. 5. SAYING THE WRONG THING AT THE WRONG TIME. The selling process is full of traps and opportunities for you to stumble. Try to concentrate. Keep your emotions at bay during the selling process and present your home in the most detailed, professional way you can. Not everyone thinks and feels the same way about objects and decorations, so try to keep it functional and professional. Most of all, make sure you keep an appropriate tone always, no matter what questions and comments potential buyers make. You should never use threats, ultimatums, or an inappropriate tone. Remember: It’s not always what you say, but how you say it. 6. UNWILLINGNESS TO NEGOTIATE. It’s surprising how common this mistake is, since real estate transactions are ALL about negotiation.
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