It did not have a lot of curb appeal (attractive from a distance). It was not a good-looking home. She was out of options. Nevertheless, this house managed to break the tough negotiator down. He was suddenly willing to offer the full asking price! You might wonder what set this house apart from the others. It wasn’t because he appreciated ugly houses. Nope. The 80/20 rule kicked in again. THE 80/20 RULE IN ACTION: Buyers pay more for unique features This agent and her client had spent the whole day looking at houses that shared 80 percent of the same features. He didn’t care about any of those details. A bedroom was a bedroom as far as he was concerned. He fell in love with the one remarkable feature of this house. This ordinary home had something special. As you walked into the great room, there was a large window. The house sat atop a hill with a gorgeous view. And to top it off, the sun was setting below the distant tree line. That view sold the buyer. The other 80 percent could be improved. He didn’t buy the house because he liked the
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