and swimming pools are all features that can help homes stand out from the others. Look for the 20 percent difference in your own home, and find a way to market it. That’s how you’ll get results. You can’t just throw the information into your listing, though. You have to take the right approach. POINTS TO REMEMBER: • No matter how similar they might seem, no two houses are exactly alike. • Buyers search for, focus on, and pay more for, unique features. • Unique features could be almost anything—a big lot, great view, pool, finished basement, even a distinctive yard or patio. • Look for what makes your home unique, and then advertise that to potential buyers. This strategy will help you attract interested buyers.
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