• They tend not to specialize. Fresh real estate agents tend to go for buyers/ renters first—not sellers. They do this before moving on to listing homes, after they’ve completed just a few transactions without specializing. As a home seller, you need a marketing and budget plan, which less-experienced agents might not be able to provide. • They don’t use the best closing team. Good real estate agents choose the most effective team players to seal the deal and then receive credit and referral to continue their success. • They refuse to invest in marketing, thereby failing to build a name and reputation for themselves. • They don’t focus their marketing efforts on the most effective areas. Sphere of influence, networking, and social media are some of the biggest areas for agents to tap into, and newbies aren’t always aware of this. • They choose the wrong brokerage for the wrong reasons. PRECAUTIONARY STEPS TO TAKE AS A HOME SELLER Always follow these steps before hiring your agent!
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