CHAPTER 1 Why Should You Read This Book? Ever wonder why one agent toils away without much success while another enjoys a thriving business? Is it just luck? We talk about luck as though it were a living force — a force that chooses some people and ignores others. When you think about it, it’s kind of silly to believe some force we can’t even define decides who gets to be successful. Is success based on talent then? That’s another word we use a lot without really understanding it. Is talent some mysterious quality people are “just born with?” And how does it affect success? We all know artists and performers who seem to have talent — whatever that is — but aren’t successful. More and more, researchers and thinkers are discovering that success has more to do with preparation and opportunity than it does with mystical forces such as luck or talent. And here’s the thing: preparation and opportunity are things you can control. You can learn them, practice them, and use them over and over to build a successful business.
That’s what this book will teach you to do!
In the real estate game, you can prepare for success by increasing your knowledge of the market, practicing your people skills, differentiating yourself from competitors, and training yourself to
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