be a more effective negotiator.
You can create opportunities by looking for prospects in places other agents ignore, finding ways to meet more prospective buyers and sellers, and sharpening your marketing focus.
When your preparation intersects with opportunity, your success isn’t just more probable. It’s inevitable.
But first, you have to get noticed. As you probably know, there is a lot of competition in the real estate business. The National Association of Realtors® has a membership count of more than 1 million. That’s a lot of real estate agents crowding the marketplace. They make it hard for people who want to buy or sell homes to cut through the noise and find you. This book will enable you to get business not just in spite of your competition, but because of it. You’ll learn how to develop superior skills and a Unique Selling Proposition that will get you more customers and make you more money. What you learn from reading this book will set you apart from other Realtors®. Here are just a few things you’ll learn: • The tips inside this book will enable you to show customers why they should work with you instead of your competition. • You’ll learn how to find your strengths and tell customers about them effectively — regardless of your communication style. • You’ll discover how to build your clientele and take advantage of little-known principles such as the Law of
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