Fanisha Spencer - HOW I SELL HOMES OTHERS FAILED TO SELL

CHAPTER 7 The 80/20 Rule: The "Vows" of Smart Home Selling Think of selling your home like planning a wedding. There are endless details you could focus on but only a handful actually make the day unforgettable. That’s where the 80/20 Rule comes in. Also known as the Pareto Principle, this powerful idea was introduced by Italian economist Vilfredo Pareto, who discovered that in many cases, 80% of results come from just 20% of efforts. He first noticed it in his garden: 20% of his pea pods produced 80% of the peas. Later, he observed that 20% of people owned 80% of the land. And today, this principle applies to nearly everything from business to time management, and yes, even to real estate. Let me explain. • 80% of wedding memories often come from 20% of the day: the vows, the first dance, the cake cutting. • 80% of a homebuyer’s decision is often based on 20% of your home’s features. When selling your home, you don’t need to overwhelm buyers with every single detail. You just need to spotlight the showstoppers: the vow-worthy features that leave an emotional impression. Maybe it’s: • That sun-drenched breakfast nook where memories are