and fountain. This unique feature helped her to sell her townhouse quickly and for a better-than-average price.
SPOTLIGHTING UNIQUE HOME FEATURES
Decide upon, improve, if necessary, and spotlight the unique features of your home in marketing copy, online and print photographs, and when showing the house. Don’t spend a lot of time explaining how the storage room can be converted to another full bath; instead, lead the dog-owning prospect to the fenced-off dog run in the unusually large backyard. If the home has a certain feature a buyer is specifically looking for, highlighting this aspect in marketing efforts will attract interested buyers willing to pay the asking price—or possibly more. Each house will have its unique features. Here are some suggestions if you aren’t sure of yours: • Ocean, intercoastal, river, creek, stream, lake and even man made pond views • Your yard or lot frequented by wildlife. • Unobstructed views of sunrise and sunset. • Screened Enclosures, outdoor kitchens, patio size, decks, dog runs, garden areas, and gazebos—highlight items neighboring houses don’t have, or differences in size or quality; that one vital feature could help you sell your home. • Location can set a property apart, even in the same area, adding value to a home, townhome or condo. Located on a cul-de-sac, corner lot, pie shaped lot, end-unit, first floor or penthouse. • A private location or lot partially concealed by trees, bushes or walls. • A unique, shady, or larger backyard; a fenced backyard is a 13
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