home. There will always be someone who sees the value you have created and who will want to move forward with purchasing it, even if it does not appeal to everyone. In the end, you will decide the asking price of your home. I will always provide you with a "recommended range" for pricing, and can explain in great detail as to why this range makes sense. Typically, determining this range and then subsequently deciding what end of the spectrum to price it on is done using the research and advice of a professional Realtor®. But, in the end, how do you decide? What is the best way to get online exposure? Do professional photographs make a difference to online shoppers? What more can be done to market your home? With that in mind, lets talk about some basics. The upcoming sections answer these questions to help you sell your home for the best price.
THE PRICE IS RI CE IS RIGHT
A consumer is a consumer, whether buying real estate or a bag of oranges. The perception of value will always have a prominent seat at the table, whether regarding your home or the bag of oranges. Perceived value and market value are not the same. I will do my best to bring the expectation and the reality together by marketing in a way that creates the most competitive environment possible, but you must know how and understand why to price your home strategically and correctly. As a seller, there are two things you must keep in mind as you determine your asking price: • Sentimentality has no dollar value. Although you may have many emotional connections to your home — which you might be feeling even more as you navigate this difficult time — you must avoid placing a higher price on the property for sentimental reasons. It is highly
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