homes. Photos of featured homes were larger and sometimes in color, but most were black-and-white, amateur photos. The photo was insignificant compared to the information provided below it. Nowadays, the reverse is true. Photographs have become the most effective “bait” to attract future homeowners. Recent studies show that 89% of buyers use online tools to shop for homes before contacting a real estate agent. They peruse the web throughout the day and late at night, finding homes that appeal to them and then contact a Realtor®. What will make the best first impression? Beautiful, engaging, crystal-clear photos of homes, inside and out. Getting your home sold quickly requires maximum exposure. Online marketing through photographs is one of the most important ways to market your home. Listing photography is a great tool for showing off the best features of your home. Bright and colorful shots of welcoming spaces encourage buyers to imagine themselves comfortable and happily living in your home. By focusing on the unique aspects of your home, like large rooms with great views or amazing architectural features, you can generate genuine interest. My photographer has several lenses he uses to maximize spaces in his photographs. A wide angle lens is priceless when it comes to making small spaces look larger. I know my photographer has done his job right when I consistently receive showing feedback along the lines of, "The house looked nothing like the photos but they loved the home". Remember, the key is getting through the door, because without that, the buyers won't have a chance to fall in love with the property. You can stage your home to give the appearance of space and light in every photo, but I would avoid "virtual staging", as in my opinion this skirts the line of "distorting reality".
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