method to market these "memorable moments" in a way that a prospective buyer could envision their family enjoying similar moments in the home. This is how we can build true value out of your memorable moments, and with my background in clinical psychology, I will assist in painting a picture that will create emotional anchors in your prospective buyers' minds. Bottom line: By focusing on the CMA r e CMA results and maintaining a business-like and professional attitude, you can keep emotions at bay.
FIRST DAY HIGH-PRICE BLUES
The most crucial time for your home is the first 10 days on the market, and the second most important window is 30 days. Once your home is on the MLS, you will see how much interest is generated. If your price is too high, buyers will pass you by because the home is out of their price range. By the time you decide to lower the price, they will have moved on to other properties. As your home sits on the market, buyers will wonder why the home hasn’t sold, concluding that it is undesirable in some way, or has defects and will pass it by without a second glance. Bottom line: Price correctly from the start to generate interest and gain attention from buyers to sell faster. Unrealistic pricing costs you more money in the long run.
TESTING THE MARKET WITH A HI T WITH A HIGH PRICE
Even if you are not in a hurry to sell, it is not a wise move to “test” the market by listing your home at a high price to see how it goes. Serious home shoppers may take months to find a new home, so they are continually looking for new listings, not ones that have been sitting on the market. Thinking that the market will turn in your favor may not prove reliable, either. If prices in
94
Powered by FlippingBook