INBOUND MARKETING
According to Trust Media,
“Inbound Marketing is a marketing strategy where businesses implement tactics to ‘get found’ by customers. Inbound Marketing involves creating a dedicated website and providing valuable content for your customers, promoting your remarkable content, building customer relationships, and overall ‘pulling’ the customer toward you. Inbound Marketing strategies create brand awareness, improve Search Engine Optimization (SEO), create thought leadership, develop valuable customer relationships, establish credibility, and build trustworthy reputations.” About 90% of home buyers begin their house search on the internet. Your agent’s website’s main job is to capture leads, which come from traffic. How do you get traffic to a website? It’s simple: blogging. Your real estate agent should be writing blog posts regularly, to bring in an audience. Be aware, however, that buyers are your browsers first, and they will only find your website if it is set up to be found. To this day it amazes me how few real estate agents take the time to build a multi-layered personal website to serve the public, and rather, simply rely on the generic "2-dimensional" website that are often provided for free by brokers. I have not only cultivated an excellent website that gains a large amount of local exposure via SEO, but I also maintain a Google Business page that is updated daily in efforts to remain relevant within the Google search algorithms. With Google still being the number one search engine tool used by internet users when looking for something, it is absolutely essential to have an "active" Google Business page. This allows me to position your home in a place where browsing homebuyers will see it easily. Smart agents will feature your home on websites directed at buyers. The websites’ search functions should be able to easily filter results, by using criteria such as schools, neighborhoods,
105
Powered by FlippingBook