and local attractions. Buyers are not just looking at houses; they are looking for places that fit their needs and lifestyle. The dedicated website should provide a wealth of information to buyers, regarding proximity to schools, shopping centers, restaurants, and entertainment. This is an excellent way to find interested buyers. When a buyer is deciding where to live, you want your home included in the search results as often as possible. There is a hierarchy of priorities buyers will focus on when home hunting, and 99% of the time, it looks like this: Location is paramount, then versatility of space, followed lastly by seller upgrades made to the property. A neighborhood consisting of senior citizens and retired adults, without a designated school bus stop close by, would not suit a family with school-age children, even though the house itself might meet their other criteria. A bachelor may not be interested in living in a neighborhood with school aged children and pets, despite the existence of the two-story home with a garage he was seeking. By design, websites should direct buyers to homes that meet their lifestyle, avoid wasting people’s time, and eliminate uninterested shoppers. Over the years I have developed a series of questions that are extremely effective in weeding out the true, qualified homebuyers, from the window shoppers, looky-loos, and nosy neighbors. When the phone calls roll in from the website marketing, I know how to protect your interests via confidentiality, as opposed to many agents with no experience in the field who will "throw the baby out with the bathwater" to make a sale. In a divorce situation, those nosy neighbors are your worst enemies, and most of the time when they become involved and word gets out about your circumstances, it travels like wildfire throughout the community. Not only does this directly compromise your personal privacy, I can assure you the sentiment these people will convey to others is that there is a "fire sale" about to happen at your address, and it might be a great opportunity to kick someone in the shins and get a deal. The psychology of humans by nature, is that we generally want to
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