appear valuable, or earn the favor of others. What better way to do this than to share some intimate insider information about a separating couple that is leaving the community and may need to sell a home under duress? I will not belabor the point, but you get the picture. Confidentiality is key when it comes to your reasons or motivation for selling, and I have the right answers to deflect or diffuse these potentially harmful inquiries. Your best option is to discuss aggressive online marketing with a real estate agent who is interested in earning your business and listing your home. You want to maximize your exposure, as well as generate interest from your target market. The CMA will help you price your home strategically, and your online presentation should bring you interested buyers. Once you have an offer for your home, you must know how to negotiate. Having earned a masters degree in clinical psychology from an Ivy League school as well as practicing in a therapeutic capacity with a variety of clients and styles, I have gained an in depth understanding of human motivation and the emotions that drive it. I have dedicated the past 18+ years of my life to consistently increasing my knowledge about the psychology of human emotion and its impact on negotiating. I will always put these valuable skills to work when negotiating on your behalf. The next section of this book covers the power of negotiating, and how to go about avoiding mistakes during the sale process. I'll touch briefly on this in the next chapter, and I'm happy to discuss more in person, but as many real estate agents also download my book, I like to keep my best and most effective techniques private.
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