lack of empathy for one another. Trust me, you're not alone, most humans argue over the same things. Again, and again, and again. Now lets apply this principal to both sides of a real estate transaction when it comes to marketing your home for sale.
A BUYER'S STORY
When Kawika and Kolohe were shopping for a new home in Honolulu, Kawika wanted an ocean view. They looked at many desirable properties but didn’t find any that were right for them. Some were overpriced; others had obstructed views. The search went on for almost a year, until they found an older home a short walk from the ocean. The neglected exterior and dated interior were not encouraging, but when Kawika stepped out onto the third-floor balcony off the master suite, he was sold. Any shortcomings in wall color or fixtures faded away when he took in the view. He could now see the sunrise over the ocean from his bedroom window every morning. What 20% of the home caught the eyes of Kawika and Kolohe? The magnificent third-floor view of the ocean!
SELLER'S STORY
When Jon and Kristin listed their home, they needed a buyer who wasn’t concerned that the house was on an unpaved road. Though the home was over 10 years old, the interior was updated with fresh, neutral wall colors and carpeting to look brand new. The towering trees and established yard gave the home a welcoming appeal. The buyers had also looked at a home within miles of Jon and Kristin’s that had towering trees, as well as a koi pond and patio. This home was comparable in interior and exterior, but it was on
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