An owner whose townhouse bordered this yard area was able to sell his home for a higher price than other townhouses on the market. His home had a characteristic shared by fewer than 10% of the others. He had the only available listing offering that feature. With this attractive point of difference, the house sold for a higher price. Another townhouse seller in the same complex found a different unique feature. Although he did not have a yard, he was still able to use his location to his advantage. His property backed up to a lake and fountain. This unique feature helped him sell his townhouse quickly and for a great price. • A private location. Homes that sit far back on the lot, next to an empty lot, or partially concealed by trees appeal to buyers who want to unwind away from the sight and sound of neighbors and street noise. • A big, shady backyard. If you have a larger backyard than your neighbors do, use that to your advantage. People like to have extra room for kids, pets, and entertaining, with lots of trees for shade. • A fenced-in backyard. People with kids and pets flock to homes with fenced-in backyards. • Additional unique attributes. You can also market a finished basement, large attic, an extra-large garage, swimming pool, hot tub, or anything else that makes your home stand out.
CAPITALIZING ON THE 20% D N THE 20% DIFFERENCE AND MARKETING YOUR HOUSE'S BEST FEATURES
Follow the 80/20, rule and you will stop wasting time showing your home to people who are not interested. Instead, you will 36
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