This research looked for examples of similar houses being sold for differing amounts of money, where only one of the two houses was staged. The clearest example found was in the case of these two townhomes that were listed on the market.
This development has 200 equivalent townhouses.
Every single townhome in the neighborhood is three stories, with three bedrooms and three bathrooms. Every unit has the same floor plan.
Here are 2 very good examples:
• Townhome A sold on August 26. • Townhome B (5 doors down) sold on July 26, for 40,000 dollars less.
You could not find a better example of two identical properties that sold for different prices. The lots the units sit on are identical, as far as the desirableness of the location. Both units had the same kitchen plan, with the same cabinets and a tile floor. Both units had nice hardwood floors in the living room and carpeted bedrooms. Every important detail of these townhouses was identical. Every aspect of these sales was studied to find what made the difference.
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