CHAPTER 3 Possible Reasons Your Home Didn't Sell
CASE STUDY #1:
My clients spent six months working with another agent without success before they hired me. After they switched, I sold their home in three months for 100% of the asking price. I’ve seen plenty of sellers who are pretty attached to their homes. They figure there are plenty of people out there who will see their home’s value just as clearly as they do. Unfortunately, that’s not always the case. There are many possible reasons a home might not sell, including the location, the features of the property itself, the quality of the local housing market, and the actions an agent has or hasn’t taken. Thankfully, just because a home’s listing has expired doesn’t mean it won’t sell—just that it hasn’t yet. First, though, let’s get into some more of the specifics of why homes don’t sell: • The price is too high. If there’s a good reason to list your home higher than other available properties, that’s okay, and we’ll get into the details of what to do then in a later chapter. But there is a line where a home can be priced so high that buyers won’t even come to see it. • The price is too low. It’s true that a lower-priced house might sell faster, although I never believe you should use this technique to get your home sold quickly—I know the tricks to getting you the price you deserve! But when
13
Powered by FlippingBook