improvements they can make to help their homes stand out among the crowd; I also do targeted advertising, such as placing ads for a home with great indoor and outdoor play spaces in publications aimed at families with young children. • Not enough people look at the home. I’m talking about people seeing the house both in person and through advertising. This is a key area where real estate agents like myself can help. We have a variety of ways to draw people to your place, which is important because very, very few buyers purchase a home sight unseen! • Location. Everybody knows the most important element in real estate: location, location, location! Obviously, you can’t help if there’s a train that runs by every 30 minutes, or if your home’s on a busy street, or if a builder replaced your tree-lined view with an ugly office building after you moved in. But you can highlight the positive aspects of where your home is located. It could be amenities like nearby shops, restaurants, or public transportation. It could be the safe neighborhood and its great schools. It could be privacy and a nearby lake. Whatever it is, acknowledge the downsides and play up the upsides! • Selling it yourself or having a not-so-great agent. I know the idea of selling your home yourself seems like it’ll save you hassle and money, but often as not it won’t. A good agent knows everything that goes into selling a home quickly for the most amount of money possible, and does it all without you needing to be involved much at all. They use a multi-pronged approach, from a personalized marketing plan that reaches ideal buyers with professional photos that show off your home in the best possible way,
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