CHAPTER 2 Does Listing Price Matter?
When it comes to selling a home, the listing price is one of the most critical factors to get right. It sets the tone for your entire sale. But does it really matter as much as people think? The short answer: absolutely. Pricing your home correctly is a balancing act. Set the price too high, and you risk scaring away potential buyers. Set it too low, and you leave money on the table. But there’s more to it than just picking a number and hoping for the best. The right listing price doesn’t just reflect your home’s value, it also reflects the market conditions, the competition, and the psychology of buyers. The Danger of Overpricing One of the most common mistakes sellers make is overpricing their home. It’s easy to understand why. You love your home, and it’s only natural to want to get the most money possible for it. But an overpriced home can actually cost you more in the long run. Here’s why: • Fewer Showings: Buyers today are savvy. They research homes online, compare prices, and narrow down their options before even stepping foot in a property. If your home is priced above similar homes in the area, buyers may skip it entirely. • Stagnation: The longer a home sits on the market, the more “stale” it appears to buyers. They may assume something is wrong with the property, even if the only issue is the price. • Lowball Offers: Overpriced homes often attract lowball offers 4
Powered by FlippingBook