CHAPTER 5 What Stops Perfect Homes from Selling om Selling
Have you ever wondered why your house didn’t sell, even though you know it’s a great property? You’re not alone. Many homeowners face this frustration. The good news? There’s an answer. Just like a groundbreaking invention or a masterpiece film, even the best homes need effective marketing and strategy to reach the right buyer. The Myth of “Build It and They Will Come” You’ve probably heard the phrase, “Build a better mousetrap, and the world will beat a path to your door.” At first glance, it sounds logical, if your product (or house) is great, people will naturally flock to it.
But history proves this idea wrong.
Since 1894, more than 4,400 patents have been filed for “better” mousetraps. Yet the original, classic design still dominates sales. Those inventors probably felt frustrated, wondering why their superior mousetraps weren’t selling.
Sound familiar? Many homeowners feel the same way: “Why won’t anyone buy my house? It’s a great house!”
The answer is simple: having a great product isn’t enough.
Even Great Movies Need Marketing Take the example of two movies released in 1994: 14
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