they’ll attract. This is a mistake. In reality, buyers don’t focus on every single feature of your home. They zero in on the most important 20 percent. This 20 percent represents the unique, standout features that differentiate your home from others on the market. The other 80 percent? It’s likely the common features shared by most homes in your neighborhood are features buyers simply expect but don’t get excited about. Focus on What Matters Most To sell your home effectively, you need to identify and emphasize the 20 percent of features that will truly grab buyers’ attention. These are the features that make your home special and give it an edge over the competition.
Examples of High-Impact Features:
• Location Benefits: Is your home in a top school district, close to public transportation, or near trendy restaurants? • Unique Architecture: Does your home have distinctive design elements like vaulted ceilings, a grand staircase, or large picture windows? • Outdoor Living: Is your backyard an entertainer’s dream with a pool, deck, or outdoor kitchen? • Upgraded Interiors: Do you have a gourmet kitchen, spa-like bathrooms, or high-end finishes? Why the 80 Percent Doesn’t Matter as Much Buyers expect certain features as a baseline. For example: • Bedrooms and bathrooms • A functional kitchen • A roof that doesn’t leak
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