These features, while necessary, don’t set your home apart because they’re common to most homes in your market. Spending time and energy trying to sell buyers on these features won’t make much of a difference. Instead, shift your focus to the features that only your home offers, the ones that will excite buyers and make them willing to pay your asking price.
Real-Life Examples of the 80/20 Rule in Action
1. The Family Home with a Dream Backyard: A home with three bedrooms and two bathrooms isn’t unique in a suburban neighborhood. But this home had a beautifully landscaped backyard with a play area and a firepit, making it perfect for families who love outdoor living. The marketing focused on the backyard, and it sold quickly at full price. 2. The Urban Condo with a View: In a city filled with condos, one unit stood out because of its sweeping skyline view. Highlighting this feature in photos and descriptions attracted buyers willing to pay a premium for the view. 3. The Historic Charm: A house in a historic district emphasized its original hardwood floors, crown molding, and stained-glass windows. These features appealed to buyers seeking charm and character, helping the home sell for top dollar. How to Identify Your Home’s 20 Percent Take a walk through your home and ask yourself: • What do I love most about this home? • What do visitors always compliment when they see it? • What sets this home apart from others in the area?
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