• Interior Highlights: • Custom cabinetry, high ceilings, or unique architectural details • Open floor plans or modern updates • Location Advantages: • Proximity to parks, schools, or shopping centers • Privacy from neighbors or unique positioning in a development How to Market Your Home’s 20% Identifying unique features is only half the battle, you also need to effectively market them. Simply listing your home’s attributes isn’t enough. You need to craft a story around these features to capture the imagination of buyers.
Tips for Marketing Unique Features:
1. Professional Photography: • Highlight standout features with high-quality images. For example, showcase a sunset view, a lush backyard, or a luxurious pool. 2. Targeted Descriptions: • Use your home’s listing description to focus on what makes it special. Avoid generic language and emphasize the features that set it apart. 3. Creative Marketing Strategies: • Use social media, virtual tours, and targeted online ads to reach buyers who value the specific features your home offers.
The Benefits of the 20% Rule By focusing on your home’s unique 20%, you’ll:
• Attract Serious Buyers: People drawn to your home’s standout
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