features are more likely to make competitive offers. • Avoid Wasting Time: You’ll spend less time showing your home to buyers who aren’t genuinely interested. • Increase Your Sale Price: Buyers who fall in love with your home’s unique features are less likely to haggle over price. Points to Remember: 1. No two houses are exactly alike. 2. Buyers focus on, and pay more for unique features. 3. Identify the features that set your home apart and center your marketing around them. The Bottom Line Hard-to-sell homes often remain on the market because their unique features haven’t been effectively highlighted. By applying the 80/20 rule, you can identify and promote the standout attributes that will attract the right buyer and ensure a successful sale.
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