CHAPTER 10 Luxury Home-Seller Strategy Sells egy Sells Homes for 15% Mor or 15% More Money When selling your home, would you like to earn significantly more than similar properties in your area? It might sound too good to be true, but a proven strategy used by luxury home sellers can help you do just that. In one remarkable case, a seller’s strategy led to a condo selling for $110,000 more than a comparable unit in the same building. The difference? Staging. The Power of Staging Staging is the art of preparing a home to look its absolute best by enhancing its visual appeal. It’s not just about cleaning and decluttering (although that is essential), it’s about creating a lifestyle that buyers aspire to. While staging requires effort and sometimes investment, the results can be extraordinary.
Let’s dive into a real-life example.
The Case of the Staged Condo A wealthy executive wanted to sell his condo. However, he insisted that the listing agent follow one specific condition: stage the property to maximize its appeal. The condo was listed for $754,900, significantly higher than other comparable units: • One was listed for $679,000. • Another sold for $639,000 just two and a half months earlier. At first, the listing agent was skeptical. Despite regular showings, 31
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