CHAPTER 15 Why Pictures of Your Home our Home Can Stop It from Selling om Selling
Are you making one of the most common mistakes that could be sabotaging your home sale? Many sellers and agents overlook a crucial aspect of marketing: professional photos. Great photos can make or break a listing. Buyers scroll through countless homes online, making split-second decisions based on the images they see. If your pictures don’t stand out, your home might be skipped over, even if it’s the perfect property for the buyer. The Biggest Mistake Real Estate Agents Make Many agents don’t invest in professional photography for their listings. Instead, they rely on point-and-shoot cameras or even their smartphones. This shortcut might save time, but it often results in poorly lit, uninspiring photos that fail to showcase the home’s best features. Professional photographers, on the other hand, know how to: • Use proper lighting to highlight your home’s appeal. • Choose the right angles to make rooms look spacious and inviting. • Edit and retouch photos to ensure they look their best. Why It Matters: • First Impressions: Photos are the first thing buyers see, and they determine whether someone clicks on your listing or moves on to the next one. • Buyer Perception: High-quality images suggest a high-quality 59
Powered by FlippingBook