home. Poor photos can create a negative impression, even if the house is beautiful in person. Enticing Buyers with a Sweet Deal In addition to great photos, you can stand out in a competitive market by offering buyers an incentive. People love feeling like they’re getting a deal. The right incentive can be the tipping point that convinces a buyer to choose your home over another. An agent was struggling to sell a home in a neighborhood with several comparable listings. Despite the house being one of the nicest on the market, buyers kept choosing other properties. The solution? The seller agreed to pre-pay the first year of property taxes for the buyer. The Power of Incentives Here’s a real-life example: The result? A buyer who had planned to view other homes came back later that day with an offer. The incentive made this home stand out and closed the deal. Creative Incentive Ideas: • Property Tax Payments: Offer to cover a portion or all of the first year’s taxes. • Home Services: Include a year of free lawn care, pest control, or house cleaning. • Closing Costs: Contribute to the buyer’s closing costs to make the purchase more affordable. • Appliances: Include new or high-end appliances as part of the sale. How to Use Incentives Strategically 1. Know Your Market: Understand what buyers in your area value most.
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