Selling too low might seem like a way to spark interest, but it can signal to buyers that something is wrong with your property. Worse, you leave money on the table that could have been yours. 2. Overpricing Your Home: Pricing too high can scare off buyers, leaving your home to languish on the market. The longer a home sits unsold, the more buyers begin to wonder what’s wrong with it, and the lower their offers will be. The key is striking the perfect balance. But how? The Art and Science of Pricing Pricing your home accurately requires a blend of expertise, market analysis, and strategy. Here are the tools and techniques I use to determine the ideal price for your home: • Comparative Market Analysis (CMA): s (CMA):A CMA provides detailed insights into recently sold homes in your area, as well as your current competition. It’s the gold standard for determining your home’s value. • Understanding Market Conditions: Whether it’s a buyer’s or seller’s market, knowing the dynamics of your local market can help position your home for success. • Highest and Best Use Analysis: If your property has unique features or development potential, this analysis ensures those opportunities are factored into the price. Market Stories: Why Strategy Matters Consider the case of Jane, who struggled to sell her home for 18 months with two different agents. Then, she hired an agent who implemented a tailored marketing strategy, including pre- qualifying buyers before showings. Result? Jane’s home sold in just 65 days for $57,500 more than a similar home down the street. The price wasn’t reduced, it was all about presenting the property effectively and targeting the
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