Consider these results from surveys conducted by Coldwell Banker and the Canadian Real Estate Association®. • Staged homes spent 50% less time on the market than homes that weren’t staged. • Staged homes sold for more than 6% above asking price. • A staging investment of 1% to 3% of asking price generates a return on investment of between 8% and 10%. • Homes staged prior to listing sold 79% faster than homes staged after listing. A real estate agent accidentally discovered this secret strategy when he met a wealthy executive who wanted to sell his condo. He was willing to hire the agent but with one condition: the real estate agent had to agree to use the man’s secret method to sell the condo. The agent was naturally skeptical, but he knew selling the condo would bring a handsome commission. Conversely, if it did not work out their agreement would expire, and the agent could walk away. The real estate agent decided to give it a shot and listed the condo. They priced the condo at $554,900 even though two similar condos in the same complex were listed for $479,000 and $439,000.The agent was not confident that the condo would sell for the $554,900 price. On the other hand, the owner’s secret strategy was intriguing. The condo went on the
42
Powered by FlippingBook