The price was $110,000 higher than a condo that had sold two and a half months earlier. The higher price was not due to the current market, either. The next unit that sold (28 days later) went for $435,000. It was a less desirable second- floor unit. Five months later, another similar condo sold for $450,000. What was the seller’s secret strategy to selling for more money? What was the special request the wealthy seller had requested of his agent? It was simple. He insisted that the condo be staged. The successful real estate agent knew he was onto something. He began researching everything he could find about staging’s impact on the selling prices of homes. He collected his findings and shared the tactics the wealthy seller had taught him. He included all the examples he had found as case studies. Many agents already encouraged sellers to stage their homes. However, few of them were familiar with the following case study proving staging is an effective method of selling your home for more money. The following is an excerpt from his report, with one of the case studies he recorded.
STAGING VS. NON-STAGED CASE STUDY & REPORT
Dear Reader,
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