anytime for $960,000. • “Underpricing generates interest” — Underpricing at $935,000 will motivate buyers and perhaps create a bidding war. But if not, the goal of selling the home for more money has been derailed. When it comes to finding a buyer, pricing your home according to data available in comparable real priced sales is crucial to making the sale. Using the Comparative Market Analysis is imperative to pricing strategically. When you ask for one from a real estate professional, be sure to review the analysis, ask questions, and thoroughly understand the answers. If completed correctly, this comparison report not only gives you a great listing price but also reduces the chance of your home being under-appraised. If you have appropriately priced your home, you should be showing within the first couple of days on the market. Offers should come in within weeks.
REMEMBER THIS
If a potential buyer perceives the value of your home as greater than the actual price, he will be more willing to buy more quickly. The urgency to buy diminishes the closer the price and perceived value become.
SELLING BY SHOWING OFF
Before the Internet, cellphones, and the social media craze, buyers looked for a home by perusing the local multiple listing service (MLS) book filled with tiny, mostly grainy
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