numbers and solid marketing plans for your home. The professional you hire to sell your home should be knowledgeable, trustworthy, and quick to answer any questions or concerns regarding the entire selling process. Avoid this mistake by interviewing agents and selecting the one who offers detailed sales data and a strategic listing price, not just a higher one. Selling your home is a business transaction between a qualified buyer and yourself. If you have enjoyed living in your home for years but have decided to move on, then don’t let emotional attachments to the home affect how you price it. The most objective price will come from the CMA provided by your real estate agent. Memorable moments spent in your home are priceless — literally, because they do nothing to add to the selling price. It is also unrealistic to add dollars because of the labor spent making the house into your home; the new owner neither benefits from nor cares about your efforts. By focusing on the CMA results and maintaining a business-like and professional attitude, you can keep emotions at bay. FIRST DAY HIGH-PRICE BLUES The most crucial time for your home is the first 10 days on the market. Once your home is on the MLS, you will see how much interest is generated. If your price is too high, SUBJECTIVE PRICING
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