CHAPTER 8 How to Market Your Home
The purpose of this book is to provide insight and guidance on how to sell a home quickly and for more money. Previous chapters concerned real estate sales terminology and concepts, emphasizing the dos and don’ts of getting a home listing ready for the most effective presentation and thus price. The goal of upcoming chapters is to help understand what determines the price and market value of a home — specifically, your home. People need three things for survival; Food, Clothing and Shelter. Despite the term “buyer’s market,” understand that it’s always a “seller’s market,” too. Homes are necessary, and homeownership is cherished. Canada has had a fairly strong economy and market since the 2008 recession ended and has experienced a powerful seller's real estate market. We do not live in caves or nomadic tents. Real estate is a commodity that will remain so. Further, your home is unique. There is no other exactly like it. Whatever individuality you have created within your property makes it stand apart from your neighbours’ homes. There are no set rules of when to sell because homes are not sold from store shelves based on seasonal holidays. People get new jobs or are transferred or decide to move because of family situations all the time, at any time of year. Your home’s value will be based on the sale price of similar 53
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