information about a property. They can preview a home, research its history, neighborhood, area schools, shopping, attractions, etc., and even view aerial pictures via apps such as Google Earth without leaving the comfort of their home or ever speaking to a real estate agent. If you have superior web-savvy skills, you can create a website for your home, or you can consult a real estate professional who has access to those services. Facebook: The importance of this social media site can’t be understated in terms of getting your information in front of thousands of people and extending your reach far beyond what you thought possible. You probably have hundreds of Facebook friends (and, of course, they all have hundreds of friends, too). If you have a REALTOR®, you should augment their Facebook marketing by sharing their posts advertising your house and asking your friends to share their posts to broaden the exposure. Facebook has a remarkable ability to target the demographic you want to know about your house by age, gender, and geographical location. Your real estate agent knows all about working these demographics to your benefit and will purchase advertising to target your demographic.
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