you can afford it. If you choose to hire an agent, theywill bear the responsibility and cost of setting up andmaintaining the website. RealtyWebsites: The real estate industry thrives on the timely dissemination of information, which created the need for real estate websites to become increasingly sophisticated to meet their clients’ need for “instant” and timely information. No longer is the real estate agent in charge of transactions. The Internet has put the customer behind the wheel, and savvy buyers can manage much of the transaction themselves. To remain competitive, you must build and maintain a highly interactive, informative, and persuasive website or page dedicated to your home. Gone are the exhausting days of trudging from car-to-house, dodging the elements. A buyer can get all the information needed to decide if they want to view a home in person by spending a couple of hours in front of their computer. A real estate agent would draw traffic — and leads — to your home’s site by blogging and providing valuable information to site users. Your home’s website should be user-friendly and full of value. It should offer full video tours of a home’s interior, links to Google Earth for aerial photography of the area, detailed floor plans, and more. Mobile: People are increasingly moving away from fixed Internet access on a desktop and relying instead on mobile devices, such as smartphones and tablets. That’s not to say that desktop visits are obsolete, as most website visits are still performed via desktop, but access via a mobile device is definitely on the rise. Again, these listings will make extensive use of photos, floor plans, and videos that depict the home at
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