• Honest? Professional real estate agents build their reputation on high standards and good business practices. • Self-motivated? Real estate agents are commission-only businesspeople. Successful agents work hard because what benefits their clients benefits them. • Creative? Sometimes it takes creativity to properly showcase a home, develop engaging content, and negotiate a sale. An agent flexible enough to quickly address any marketing need is an asset to you. • Tech-savvy? Agents well-versed in the latest technology for marketing homes should have a website, social media setup, user-friendly home search options, and quality presentations online with high-resolution images of homes, as well as videos and slide shows. Some real estate agencies even have smart-phone applications. A professional real estate agent wears many hats. They must be proficient in marketing, negotiating, consultation, legalities, property taxes, and, most of all, gaining the trust of their clients. An agent who will meet your specific needs is certainly worth the commission he/she will earn. Having an agent represent you in your home sale benefits you. Agents negotiate from a different vantage. Unlike most buyers and sellers, they can remove themselves from the emotional aspects of the transaction. Agents are more proficient in negotiating because conducting negotiations is a regular part of their professional work and practice has honed their skills. It’s part of the real estate agent job description and training. Good agents are not simply go-between messengers delivering buyer’s offers to sellers and carrying counter offers back and
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