Research found that more than 70% of links clicked by search engine users are “organic” rather than paid. Several companies have their own social media channels to post their clients’ properties including Facebook, Twitter, LinkedIn, Pinterest, and Instagram.
USING SOCIAL MEDIA TO SELL THE HOME
Social media is one of the most prominent media outlets on which to advertise your home sales information. Studies have shown that social media conversations significantly influence property buying decisions. The phenomenal amount of exposure that your property will get on social media is encouraging. Using social media enhances the possibility of selling your property and selling it quicker. While providing both the widest and most targeted reach possible, social media advertising is also the least expensive avenue—free! To take best advantage of this marketing channel, create a social media page for your house using Facebook and Twitter. Both have advantages. The former is good for imagery and the latter is the best avenue to develop local networks. Make the page appealing to potential buyers with a strong cover, profile picture of the home, and details of the location in text boxes. Great images are the key to attracting potential local buyers. Consider using a professional photographer. The amount you spend will return to you in attention earned. Take advantage of the video possibilities on Facebook. Post a walkthrough of your home for potential buyers—a virtual showing, no travel needed. Share information about the locale, the neighborhood, and the highlights of the property.
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