We’ve broken down the listing presentation template that we offer into five talking points. “The 5-Step Plan I Use To Achieve A Higher Selling Price” ● Promote your home to more buyers. ● Aggressive Marketing to make your home stand out from competing homes. ● Showcase your home with high quality, charming pictures. ● Help you improve your home’s curb appeal and staging so buyers fall in love. ● Aggressive Negotiating Strategies to ensure the buyer pays the highest price possible. Of course, you’ll add your own touch and tailor it to their particular home. Using the template as a visual guide, (or whatever you’ve put together) you’ll want to share the following information as you walk the owners through your presentation. Depending on what style of presentation you chose during Part 1 of this packet, you’ll likely have more on one topic than another. Market Analysis Stats and Numbers - What homes have sold for in their area (also known as a comparative market analysis, or CMA) ● How long homes are typically on the market before they sell. NAR® report states that most homes are on the market for about three weeks. ● Lifestyle Information- Schools, community populations, neighborhood amenities and other information you plan to share with buyers to make their homes more desirable. You may think that lifestyle information, such as surrounding schools and restaurants, is not as important to discuss when you’re dealing with sellers. However, it’s a good idea to share with sellers how you plan to make their homes more appealing by referencing desirable attributes about their locations — which could ultimately help them sell for more money in less time. Furthermore, according to NAR®, 64% of sellers view an agent’s reputation, honesty and trustworthiness and knowledge of the neighborhood as the most important factors in determining who they will hire. Campaigning for the Home Tell the owners more details about your strategy to showcase the home to potential buyers. Professional photos are a must -- share photos from your past marketing campaigns. If you hosted a bustling open house, include photos from that as well. Stress the importance of a hands-on marketing campaign, rather than simply putting a listing online and forgetting about it. Staging the home is another important part of the selling process, and there are slides in the Smart Agents template that highlight the importance of staging to help buyers imagine themselves living comfortably inside the home. Most home shoppers envision a fresh start. If buyers can picture
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