themselves living in the home, the home will be easier to sell. This is known as “interior curb appeal,” where the eyes are drawn to inviting spaces and light, as well as to unique features. Each staged room has a purpose or suggested use. The home must feel new to reflect ease of upkeep. The goal is to create a clean, simple, and contemporary feel. Staging is effective in any market, in any type of property being listed. It applies equally to single-family houses, apartments, townhouses, and condos. Agents and sellers using this tactic have a greater chance of selling their properties for more money. Be sure to show the owners photos of homes that were staged appropriately and sold. Remind them that staging the home will: ● Distinguish it from the competition ● Attract top dollar from homebuyers ● Provide a visual edge over the competition Share these results from surveys conducted by Coldwell Banker and the National Association of Realtors®: ● Staged homes spent 50% less time on the market than homes that were not staged. ● Staged homes sold for more than 6% above asking price. ● A staging investment of 1% to 3% of asking price generates an ROI of between 8% and 10%. ● Homes staged prior to listing sold 79% faster than other homes on the market. Why You’re a Great Agent Highlight a few things about your success. You might include: ● Statistics on your own and your brokerage’s recent performance ● A few words about your brokerage
● Your real estate designations, if applicable ● Reviews from sites such as Google or Zillow
Price Advice It is important to note that at this point in the presentation (before the sale has been closed), you should tell the sellers a range of numbers that would be suitable as a price for the home, based on the CMA and state of the property. The exact listing price won’t be agreed upon until they sign a contract.
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