Listing Presentation Guide - AFY

Introduction Hey everyone, Calvin Curry here. First of all, I just wanted to extend my congratulations! You have a hot lead and you’re ready to win them over with a top-notch listing presentation so they’ll list their home with you. You should feel proud. According to the National Association of Realtors®, most sellers only talk to one agent when they’re ready to list their homes. However, keep in mind that 64% of sellers have used the agent before or heard about their agent through a referral, so if you are brand-new to the owners, you should feel particularly inspired.

But exercise caution — a large percentage of sellers who find out about an agent through traditional marketing may interview more than one agent. In short, just because the NAR® stats prove a lot of sellers don’t interview multiple agents, that doesn’t mean they won’t ever do so. Delivering a stellar listing presentation should be your goal every time. Whether you’re a seasoned agent or new to the business, everyone could use some fresh information and a few new tricks up their sleeves. That’s why we created this guide to help you maximize your listing presentation power. We suggest reading this entire packet from start to finish before implementing any tips. Envisioning how the whole listing appointment will take place will help you prepare for it.

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