Listing Presentation Guide - AFY

● Most times, you are seeing the home for the first time when you meet the sellers. So I can go over what I can do to sell their home, generally have a ballpark price for them, and go over what they need to do to prepare the house for sale, plus discuss staging. ● I gather info on the house online. Drive by and take outside photos. Put together what I will be offering to them and why hire me versus the competition. ● I typically come in and ask them to show the home and point out any improvements they have made. After we go around the house and build rapport, then we sit down and go over the presentation and CMA. ● I go prepared to do the whole presentation, but will follow their lead. ● Yes, I meet with the client to show them what I am all about. I allow them to tell me what their needs are, and then move on to a listing presentation at some point. ● My preference is to meet the client in my office for the first visit, and to meet them at their property for the delivery of the CMA. It usually turns out that I meet them at their home twice. ● I would do as much background/research as possible first, and then craft a strategy once I have all the relevant info. The more information I have the better. I find this approach to be most effective. ● 1) Drive by, take photo. 2) Add photo to pre listing packet. 3) Drop off pre listing packet. 4) Upon arrival, build rapport. 5) Build rapport. 6) Build rapport. 7) Talk about price. 8) Build rapport. 9) Build rapport. 10.) Leave with signed listing. ● I prefer doing a 2 step approach with new clients. This allows me to get a good look at the home and build rapport. The second appointment will be to go over the marketing plan that I left behind along with a more thorough and customized CMA. ● Always 2 visits, one to get to know the home the other to present my findings and marketing plan. ● Meet and greet, make a compliment about the house, tour the house while asking questions and making comments about features, then sit down to the nitty-gritty. But I give them that road map before our meeting so they know what to expect. Q3: How do you ensure that all decision makers are going to be home when you go on a listing appointment? ● Ask them that all decision makers be home at that time.

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