Pre-Listing Packages What is a pre-listing package? It’s a collection of materials you send to a lead before you make the actual listing appointment. The purpose of these materials is to show the lead you are capable of selling their home in a timely fashion for the most amount of money and the fewest hassles. A pre-listing package often includes the following materials. Many of them will appear later in the listing presentation as well. ● A cover letter introducing yourself, your brokerage, your area of expertise, how you learned about their desire to sell their home and why/how you can help ● Examples of homes you’ve recently sold (including photos) ● Local market data ● An explanation of your marketing strategy, including professional photo examples ● A brief explanation of the process to sell a home Your cover letter should be tailored to the reason the sellers are selling. What do I mean by this? For example, here’s a cover letter that is tailored to a seller who is selling a recently inherited home:
Dear [First_Name],
Please accept my sincerest condolences for the passing of [Insert Deceased’s Name Here.] I wish you and your family peace during this difficult time.
You may not know who I am, or why I’m contacting you. My records tell me you recently came into an inherited home. You probably have questions about what to do next and how to handle everything.
Here’s how I can help you through the process:
● I know several good estate sales companies. If you need their names, please contact me.
● If you need help finding any contractors, handymen, or other people to fix and/or maintain the house, I know a lot of tradespeople and can refer you to a great one.
● If you need help selling the home, I can offer you lots of great tips that will help you through the process.
● If you’d like to know what the home is worth, let me know. I can put together a FREE Comparable Market Analysis and send it to you. That will help you determine what the home is worth and the best way to sell it.
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