CHAPTER 15 Why Hire A Licensed Real Estat eal Estate Agent Or Team? This book is full of information on selling your home. You now have a basic knowledge of setting a listing price, online marketing, staging, and negotiation. Isn’t this enough to do the job yourself? Many homeowners wonder if they should try to sell their home online, without using a real estate agent. Try this analogy... You were given a book on investment strategy for your birthday and read it. The stock market is at all-time highs, but there are political and business factors that roil the markets. There are weeks of 300-point gains and of 400-point losses. The question: Are you ready to handle your own stock market or mutual fund investing? Do you have the expertise necessary, and can you handle the emotional roller coaster of seeing thousands of dollars of your money rapidly come and go? The truth is, in real estate, without a licensed experienced professional on your side, there’s a good chance you won’t sell. Even if you do, individual sellers often sell for far less than those who hire a licensed real estate agent. In today’s real estate market, the selling and purchasing of a residential property involves many people with different skills and expertise who participate in the transaction from start to finish. It takes many steps to finalize the sale of your home. For sellers, it can seem overwhelming to know how to anticipate 94
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