AFY Gina Newell - Biz-Card V1 - 2961

photographs, and in-person showings. Do not spend much time explaining how the storage room can be converted to another full bath. Instead, lead the dog-owning prospect to the fenced-off dog run in the unusually large backyard. If the home has a certain feature a buyer is specifically looking for, highlighting this aspect in marketing efforts will attract interested buyers willing to pay the asking price. Each house will have its unique features. Here are some suggestions if you aren’t sure of yours: • Hilltop view, a high vantage point, or lake view • An open field, woods, or pond frequented by wildlife • Unobstructed views of the sunrise and/or sunset • A patio, deck, screened porch, garden, or gazebo • Highlight items neighboring houses don’t have • Location, even in the same area, adds value if on a cul-de- sac or corner lot • A private location or a lot partially concealed by trees • A unique, shady, or large backyard; a fenced backyard (if allowed) • A finished basement, large attic or 3+garage


Following the 80/20 rule can lessen showing time to people who aren’t interested. Instead, you will be showing your home to buyers who are motivated to make a purchase. You won’t have to show as frequently. You also won’t have to sift through low-ball offers from casual shoppers. Keeping this in mind, you must take the time to uncover your home’s most attractive and unique features and improve them to their highest 15

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