CHAPTER 5 Staging with Purpose
Staging is the art of making your house attractive to the next owner. Creating an eye-appealing home — one that potential buyers can envision themselves living in — is the best investment for a faster and more profitable sale. Sellers often fail to take full advantage in this regard, as it takes considerable time and work. However, the payoff is proven. Staging is considered one of the most effective marketing strategies to increase the value of your home. This strategy is effective in any market and in any type of home property being listed. It applies equally to single-family houses, apartments, townhouses, and condos. This approach works! In today’s competitive real estate market, selling your home requires hard work and dedication. A motivated seller can bring the home to the marketing forefront.
Staging the home will:
• Distinguish it from the competition • Attract top dollar from homebuyers • Lessen the time on the market • Provide a visual edge over the competition • Provide size and scale of a room • Help the buyer make an emotional connection
STAGING VS. NON-STAGED
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